There is this impression that Instagram's golden years have passed, especially after the emergence of powerful competitors like TikTok or BeReal, but Instagram is still one of the social networks with the most users and the most money. Proof of this are the 10 Instagram accounts with the most followers in 2023, in which celebrities of all types accumulate millions of followers that allow their owners to be the object of desire of companies that want to use them to promote themselves.
There is a very curious phenomenon, which is that the most followed account on the entire social network is precisely Instagram. With more than 603 million followers, the corporate profile of Meta's social network may have a high number of bots to be a reference (not surprisingly, its interaction rate is only 0.09% according to HypeAuditor), but the facts are which are, and in 2023, the most followed account in the world on Instagram is Instagram.
Cristiano Ronaldo
The second profile with the highest number of followers on Instagram is that of Cristiano Ronaldo, the first person on the account. The former Real Madrid and Manchester United players have more than 545 million followers and, in this case, their interaction rate corresponds to an account with very high numbers, as each publication accumulates millions of likes, something that does not happen with the Instagram profile. The current Al Nassr player often shares images related to his daily life in football or promotes articles from his sponsors, including Livescore or the watch brand Jacob & Co.
Leo Messi
On the field, many hold Leo Messi's supremacy around the world, although on Instagram he is the second footballer with the most followers. With 428 million, more than 100 million behind rival Cristiano Ronaldo, the Argentine footballer completes the podium of the most followed accounts on Instagram. The content of his account is also divided between photographs in which the PSG player is seen in action in matches and training or at advertising events.
Kylie Jenner
After Instagram and the two best footballers of recent times, the first purebred 'influencer' appears on the list of the most followed Instagram accounts. Kylie Jenner occupies fourth place in the ranking with 379 million followers. Businesswoman with her line of cosmetics, beachwear and baby clothes, Jenner is one of the references on Instagram and each publication adds up to millions of 'likes' in a matter of seconds. Her poses and appearances of her children are always the subject of tabloids around the world.
Selena Gomez
Selena Gomez completes the 'top' 5 on Instagram, but threatens to dethrone Kylie Jenner soon. The American singer and actress also uploads content with a lot of post-production and high doses of postures to this social network, but her fans also applaud the publications in which she appears a little more natural, without so much makeup or hours of hairdressing on top. Is it enough for exchica Disney to displace Jenner and get closer to Messi and Cristiano?
Dwayne Johnson
The sixth account with the most followers is that of Dwayne Johnson and “The Rock” as he is popularly known is a torrent of charisma that allows him to boast of having more than 362 million followers on this social network. On his profile he usually shares a lot of videos in which he shares his daily life with a much greater naturalness than many of his competitors, although it is also undeniable that his account is a showcase to publicize the projects he has embarked on, for a tequila brand. to the series in which he participates as an actor or producer.
Ariana Grande
Behind The Rock is Ariana Grande, a much lighter singer, model and actress (a full-fledged 'brat'), although her marketing impact is comparable to that of the former WWE wrestler. In recent days, her Instagram profile has become a platform to promote her own cosmetics brand, which she recently purchased after going bankrupt without being under her control. The queens of pop still have a lot to say on this social network, as their more than 355 million followers prove.
kim kardashian
The Kardashian clan has made Instagram their private orchard. The eighth most followed account in the world is that of Kim Kardashian, also a model turned businesswoman and who knew how to exploit her image like few people in the world, since the sex scandal that made her famous until today, when her cosmetics brand is one of the most highly rated in the world. 344 million followers are watching every model that the second of the Kardashians looks at in her publications.
Beyonce
From what we've seen, it's clear that on Instagram the triumphant diva remains an icon in the music world more than 20 years ago, when she first made a name for herself as a member of Destiny's Child. With her new world tour underway, Beyoncé's Instagram is expected to experience another boom in 2023, but for now, she's starting the year in ninth place. Beyoncé Drops Below 300 Million Followers (Specifically She's at 295 Million)
Khloé Kardashian
The 'top' 10 of the most followed accounts on Instagram is closed by another Kardashian, in this case, Khloé Kardashian. Those far from the world of showbiz and the 'reality' show of 'The Kardashian' will probably have difficulty distinguishing Kylie from Kim or Khloé, but her most die-hard followers have no problem taking sides with one or the other. In short, the most followed accounts on Instagram (besides Instagram) feature three men (two football players and an actor) and six women (three singers and three 'celebrities'). Instagram triumphs over 'brilli brilli' and glamour, which is undeniable.
